Facebook Marketing For Dummies

Add Facebook to your marketing planand watch your sales grow

With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trustedFacebook Marketing For Dummieshas been fully updated to cover the newest tools and features important to marketers and Facebook page owners.

If youre a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

• Develop a desirable community
• Sell products and services
• Use Facebook events to drive sales
• Get new business tips and avoid common mistakes

Whether you're a novice or a pro, youre no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc.John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.

Introduction 1

Part 1: Getting Started with Facebook Marketing 5

Chapter 1: Marketing in the Age of Facebook 7

Chapter 2: Researching and Understanding Your Target Audience 19

Chapter 3: Developing a Facebook Marketing Plan 35

Part 2: Building Your Facebook Presence 59

Chapter 4: Getting Started with a Facebook Page 61

Chapter 5: Configuring Admin Settings for Your Page 83

Chapter 6: Enhancing Your Facebook Page with Applications 93

Part 3: Engaging with Your Customers and Prospects on Facebook 109

Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 111

Chapter 8: Growing Your Facebook Pages Fan Base 125

Chapter 9: Engaging Your Facebook Fans 149

Chapter 10: Improving Your Marketing Strategy with Facebook Insights 167

Part 4: Marketing beyond the Facebook Page 199

Chapter 11: Using Facebook Advertising to Promote Your Business 201

Chapter 12: Using Facebook Offers to Sell Products and Services 243

Chapter 13: Using Facebook Groups and Events for Your Business 251

Chapter 14: Integrating Facebook into Your Other Marketing Channels 271

Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 287

Chapter 16: Stepping Up Your Customer Engagement 307

Part 5: The Part of Tens 331

Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 333

Chapter 18: Ten Business Tips for Facebook 339

Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 345

Index 349